Privacy Policy

Last Updated: March 26, 2026

Mortgages Direct Real Estate LLC (“MD Real Estate,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://mduae.net), interact with our social media advertisements, or use our real estate services.

1. Legal Framework

We process personal data in compliance with:

  • UAE Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data (PDPL).

  • General Data Protection Regulation (GDPR) for individuals located within the European Economic Area.

  • Other applicable international data protection regulations.

2. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you (“Personal Data”).

A. Information You Provide Voluntarily:

  • Contact Details: Name, email address, phone number, and WhatsApp contact information.

  • Inquiry Data: Information regarding property preferences, budget, and requirements provided via lead generation forms on our website or social media platforms (Meta, TikTok, Snapchat, Google).

  • Professional Information: If you interact with us in a business capacity.

B. Information Collected Automatically:

  • Device and Usage Data: IP address, browser type, operating system, referring URLs, and interaction with our website (pages viewed, links clicked).

  • Tracking Technologies: We use cookies, pixels, and web beacons to track activity and hold certain information to improve your experience and optimize our advertising campaigns.

3. Purpose of Processing

We use your Personal Data for the following purposes:

  • Service Delivery: To provide real estate brokerage services and respond to your inquiries.

  • Marketing & Communication: To send you property updates, newsletters, and promotional materials via email, SMS, or WhatsApp (subject to your consent where required).

  • Lead Management: To process and route leads through our CRM systems (e.g., Zoho, Salesforce) to ensure timely follow-up by our consultants.

  • Personalization: To deliver targeted advertisements on social media platforms based on your interests and browsing behavior.

  • Analytics: To monitor website traffic and improve our digital presence and user experience.

4. Legal Basis for Processing

We process your data based on:

  • Consent: When you explicitly agree to our collection of data (e.g., ticking a box on a lead form).

  • Contractual Necessity: To take steps at your request prior to entering into a real estate contract.

  • Legal Obligation: To comply with UAE laws, including Anti-Money Laundering (AML) and “Know Your Customer” (KYC) requirements.

  • Legitimate Interests: For our internal business purposes, such as improving our services and securing our systems.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

  • Service Providers: Third-party vendors who provide website hosting, CRM management (Zoho, Salesforce), data analysis, and marketing automation.

  • Marketing Partners: Platforms like Meta, Google, TikTok, LinkedIn, Youtube, Pinterest, and Snapchat for the purpose of custom audience targeting and lead generation.

  • Legal Authorities: When required by UAE law or to protect our legal rights.

  • Corporate Affiliates: In the event of a merger, sale, or asset transfer.

6. International Data Transfers

As a global real estate hub, your data may be transferred to and maintained on servers located outside of the UAE. We ensure that such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses, to ensure your data remains protected under international standards.

7. Data Retention

We retain your Personal Data only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Your Rights

Depending on your location, you may have the following rights:

  • Access/Portability: Request a copy of the data we hold about you.

  • Correction: Request that we update or correct inaccurate information.

  • Deletion: Request the erasure of your personal data (“Right to be Forgotten”).

  • Withdrawal of Consent: Withdraw your consent for marketing communications at any time.

  • Object/Restrict: Object to the processing of your data for specific purposes, such as direct marketing.

9. Security

We implement industry-standard technical and organizational security measures (including encryption and secure CRM access) to protect your data. However, no electronic transmission over the internet can be guaranteed 100% secure.

10. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in law or our business practices. We will notify you by posting the updated policy on this page with a new “Last Updated” date.

12. Contact Us

For any questions regarding this policy or to exercise your data rights, please contact our Data Protection Coordinator:

MD Real Estate
Abu Dhabi, United Arab Emirates
Email: info@mduae.net 
Website: https://mduae.net